I just finished reading What Customers Want. By Anthony Ulwick, 2005. It is an interesting read. But, it provides an incomplete picture of business strategy. In a way, that is what makes it worth reviewing. I will cover the key ideas of the book and also point out a few additional books that may be helpful in getting a more complete picture. In the outcome-driven paradigm, an opportunity for growth is defined as an outcome, job, or constraint that .

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This is the voice of Jerome Joseph on Branding issues. Welcome to my Brand New World. The brand experience awaits you . Monday, August 2, 2010. Social Media is here to stay. Just consider some of these numbers for a second. Facebook now has 500 million. There are over 3 billion.

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